# How the porn industry makes their money

## The first way is subscription-based. Every month, the customer pays a predetermined amount of money in exchange for access to the product or content the business provides—think Netflix, but with porn. In order to draw customers in, businesses that use this model pay other businesses to advertise their product or content.

## The second way is ad-based. These businesses offer “free” content to their customers, but must sell space on their website or application to businesses who desire to advertise their product or content in order to make money.


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